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World’s top 1 sold personal AI assistant robot.

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Meet

 

Loomo is a mobile robot sidekick, both a self-balance transporter and a personal assistant.  Loomo went on sale in April 2018 worldwide and has been integrated into the lives of 30,000+ satisfied customers.

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SELF-BALANCE TRANSPORTER

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PERSONAL SMART ROBOT

  • YouTube

My Role:

Product Designer

Duration:

20 Months

Cross-Platform:

Robot, iOS, Android

I joined the Loomo team in May 2017, worked as the Product designer in a team of 2 PMs, 3 Product designers, and 20 engineers. And I drove the end-to-end designing, developing, and collaborating with different roles. I designed the entire robot interaction experience and the controlling mobile application from 0 to 1.
 

I led the end-to-end design of features including:

  • Robot personality / status system

  • Homepage

  • Skill menu page

  • Follow-shot
  • Auto-composition shot

     

  • Voice / gesture interaction
  • Out-of-box experience
  • Interactive tutorial
  • Over-the-air (OTA) system
  • Usability testing

     

As a designer for smart products, for each feature, I conducted cross-platform design for both controlling mobile application (iOS, Android), and robot feedbacks (touch-screen interfaces
Voice, head, base movement, and lighting).

 

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On this page, I'd like to mainly focus on 2 mobile application features: Skill Menu Page and Follow-shot. Share how I brought them from ideation to launch, and solved the users’ problem.

 
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Skills menu page

I used gamification design thinking to create an unlock and level up system, enhanced user engagement by 46%.

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STORY  #1
 

New users get confused about which skill to start with, easy to get stuck, and feel frustrated.

Problem

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BACKGROUND
 

Design goals

  1. Give good guidance for new users’ exploration.

  2. Enhance user engagement.

  3. Provide delightful visuals.

IDEATION
 

Gamification

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Based on skills connections, users start with the basic skills, unlock new skills afterward.

Unlock

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Skills can be upgraded while users spend more time on each skill. While upgrading, users get in-skill bonuses.

Level-Up

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ITERATION #1
 

1st version: Skill cards

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Like Alexa or Siri have false voice triggering when users did not call them, but they react. Gestures were also falsely triggered by mistakenly recognizing the random body language as the gesture commands and potentially starting to move suddenly!

Testing and design review

To verify the design, I held quick internal testing with 7 of my colleagues. At the same time, I shared the design plan with the whole design team including PMs and other designers for critique.