Starbucks premium membership experience
Define the problem and use cases;
Build prototype for testing;
Craft visual details.
High fidelity mocks;
Design files & doc;
Starbucks currently has a relatively complex membership system, with members being upgraded from Welcome Level to Green Level, and finally to Gold Level. The rewards for each level are different.
Find the Problem
I started to design and found the problem. In the meeting with the client, I learned the core problems of the current version are:
1. Low usage
2. Low stickiness
3. Users are confused