Starbucks premium membership experience
Define the problem and use cases;
Build prototype for testing;
Craft visual details.
High fidelity mocks;
Design files & doc;
Starbucks currently has a relatively complex membership system, with members being upgraded from Welcome Level to Green Level, and finally to Gold Level. The rewards for each level are different.
Find the Problem
I started to design and found the problem. In the meeting with the client, I learned the core problems of the current version are:
1. Low usage
2. Low stickiness
3. Users are confused
The membership detail page is where the users check their membership level and level rewards, even further purchase. It’s an essential page for Starbucks membership.